Your “closing” should open doors. If you want to get people to take action and do what you want, this is what you should say.
Too often we hesitate when it comes to the “ask.” We let our words hang in the air–and hope that our listeners pursue the next steps.
Don’t assume your goals will be clear. You need to end every conversation (whether written or spoken) by spelling out the actions you want taken. As I explain in my book Impromptu, “the call to action gives legs to your message by transforming an idea into actionable steps. In so doing, it makes your script an act of motivational leadership.”
Whether you’re in a networking conversation, an exchange in the corridor, sales call, or email chat, here’s how to tell your listeners how you want your message to be acted upon.
Networking conversations are the “bread and butter” of getting ahead in business. So get them right. Begin with a clear message–and follow through to the “ask.” Suppose you’re at a business conference, and you’re talking to an executive whose firm has advertised a to-die-for job. Approach this executive and begin a conversation with a clear message: You are interested in the position.