H&M is keeping good on its promise to go green by 2040 with their new line of clothing. Called the H&M Conscious Exclusive collection, the line features garments made from textiles that are woven from regenerated nylon reclaimed from landfills and oceans, effectively diverting a waste stream while also avoiding creating another one.
The Conscious Exclusive collection is a partnership between the fashion giant and Aquafil, a leading manufacturer of Nylon 6, a synthetic material used for clothing and other goods. The company has recently made a commitment to sustainability, which has led to the development of its ECONYL yarn, made from 100 percent regenerated waste. H&M is using this material to produce two high-end, sustainable lace dresses, which will be available worldwide on April 19, 2018.
“We’re proud to feature ECONYL in this year’s Conscious Exclusive collection. At H&M, we’re constantly on the lookout for innovative materials and processes that can make our products more sustainable,” said Cecilia Brännsten, acting environmental sustainability manager at H&M. “The Conscious Exclusive collection has always been an important testing ground for us as it allows us to try out the latest sustainable fabrics on a smaller scale.
ReadMore: H&M’s New Line Uses Nylon Waste Rescued From Oceans And Landfills
thumbnail courtesy of greenmatters.com
