The Klear Can—a see-through molded plastic can—was developed by Milacron (Cincinnati) as an alternative to metal cans for fruits, vegetables, soups, meats and related food products. I’m pretty sure no one ever anticipated that it might hold snowballs, yet that is its claim to fame this Super Bowl weekend.
Ad agency space150 (Minneapolis) came up with the idea of selling snowballs—“hand-packed by real Minnesotans”—through a vending machine to Super Bowl visitors. They cost $1, and the Klear Can visually reassure buyers that they are, indeed, getting an authentic Minnesota snowball and not some chemical experiment disguised as a snack.
Read more: Snowball in a Klear can
Images courtesy of boingboing.net
